Importance of Creativity in Entrepreneurship: – Creativity in entrepreneurship is an important process which helps entrepreneurs create value, useful unique products, services, ideas, procedures, or processes. In this article, we are discussing,

After reading this article you can fully understand general definitions for creativity, organisational definitions for creativity, individual-level definitions for creativity, entrepreneurship definitions for creativity and what importance we can get through creativity.

Let’s move on to the definitions of creativity.

Definition for Creativity

There are a lot of definitions for creativity from different points of view. Also, there is no universally accepted definition of creativity. To simply understand what is creativity?  it should be defined by the field of view. We break it down into several for your convenience. Those are,

1. General Definitions for Creativity
2. Individual Level Definitions for Creativity
3. Organisational Definitions for Creativity
4. Entrepreneurship Definitions for Creativity

Let’s find out those parts one by one.

Technopreneurs Characteristics – Click here

General Definitions for Creativity

Creativity symbolises the art of giving birth to novel ideas and the method of expressing and developing such ideas into true value.

According to Bilton, creativity is highlighted as a key element in making a competitive advantage.

Ferreira and Filho said creativity and knowledge are seen as the key contests of modern business. The creative way of thinking leads to new knowledge, tactics and problem-solving.

Creativity is a driver of innovation and a significant factor in developing individual, professional, entrepreneurial and social skills – this was supposed to Goldstein.

Wyckoff said creativity is the act of seeing things that everybody around us sees while making networks that no one else has made.

Creativity displays imagination and originality of thought in moving beyond everyday thinking. It can be categorized by extending or even breaking convention rules, with even the smallest departure from the norm being considered creative.

Corporate Entrepreneurship – Click here

Organisational Definitions for Creativity

Nair and Gopal clarify, that organizational creativity is the mental skill to produce novel and useful ideas by persons or groups of persons working together and hence it is serious for an organization’s long-term survival and competitiveness.

According to Isaksen and Ekvall, organisational creativity should continuously result in something new and useful that is, valued by the organisation.

Anderson said, workplace creativity signifies an outcome and product of efforts to develop and introduce new and improved ways of doing things.

Creativity is a necessary behaviour which is valued in the organisation, and which may be encouraged and rewarded according to Baer and Oldham.

Kao views, creativity as the result of the interaction between the person, and the task in the organizational context.

Creativity, they argue, is a repeating process whereby different individuals interact with the group to solve issues on their own and they return to the group to renovate and further develop their ideas.

4Ps of Innovations – Click here

Individual Level Definitions for Creativity

Akbar Fadaee said creativity is common among the human species and all are born with talent in varying degrees.  A creative person will work hard by making regular adjustments and enhancements to their work.

creativity may be defined as the capacity to think out of the box, think alongside, observe, consider and create ideas and models that outweigh or outstrip current items and ways of thought and perception. Therefore, creativity is the capacity to detect new connections between objects and ideas.

Young defines creativity as the realising of our potential, concerning the integration of our logical side with our instinctive side. It can involve an advance in thought but may also retain links with the previous.

10 Types of Innovations – Click here

Entrepreneurship Definitions for Creativity

Creativity is recognised as a competitive asset by Kao. Carson said creativity is a major competency of entrepreneurs.

Creativity is a nonstop process which requires parties to work hard and constantly improve ideas and solutions. Creativity in entrepreneurship also points toward the organisational environment such as team climate, teamwork and others. Creativity in entrepreneurship contains the administration in the organization that will lead to a successful company.

According to Srica, creativity is a treasure and a basic motivator of success. There are no products or services in which the inventive idea could not give value and create a competitive advantage.

Creativity is the capability to create, articulate or apply inventive ideas, techniques and perspectives often in a collective environment. Although entrepreneurship is a creative activity it focuses on excellent communication of production aspects via a suitable investment motivated behaviour and rational risk-taking as well.

Creativity is defined as the creation of a valued, useful unique product, service, idea, procedure, or process by individuals working together in a combined social system. While entrepreneurship is a creative movement focused on optimum communication of production factors by which, through suitable investment-inspired behaviour and realistic risk-taking, positive goals and economic effects shall be reached.

Technopreneurship Challenges – Click here

Importance of Creativity in Entrepreneurship

Creativity is one of the most required skills nowadays. Companies love workers who use innovative and unique tactics to solve problems and overcome challenges. The importance of creativity in business is also what helps employers and employees gain competitive advantages over competitors in the industry.

Even with the development of machine learning and artificial intelligence, organisations need creative thinkers who carry new ideas to the table. After all, technology can only be as useful as the people who operate have creativity. We can identify the following importance in entrepreneurship creativity.

1. Creativity Important to Fast Problem-Solving
2. Creativity Separates Your Business from the Competition
3. Creativity Boost Productivity
4. Creativity Manages your Business from Unpredictable Events
5. Creativity helps explore new Opportunities and overcome obstacles
6. Creativity Boosts Personal Growth of Employee
7. Creativity Helps in Important Decision Making
8. Creativity Builds Better Team

Let’s discuss the importance of creativity in entrepreneurship one by one.

1. Creativity Important to Fast Problem-Solving

Creative thinking is essential for business problem-solving. This skill enables workers to discover opportunities to improve situations in which finding a solution is problematic. It also benefits them to see the problems they face from another view. This way, they can use their imagination to develop innovative approaches.

The process of creative thinking for problem-solving is not an easy task. Still, once you combine creativity with interest, effort, and teamwork, you can create unique and valuable ideas for any challenging situation you may face.

Businessman vs Entrepreneur – Click here

2. Creativity Separates Your Business from the Competition

Businesses use creative tactics to add value to their business and increase their advantage over their competitors. For example, they can attain this advantage by applying creative ideas in brainstorming for new product development. If the company offers better services or products than its competitors, it can raise its profit boundaries. These novel products or services aid the company in attracting new customers while also retaining the existing ones.

3. Creativity Boost Productivity

Another Importance of creativity in business is that it supports boosting productivity. By coming up with creative ideas, you get to work on novel exciting projects, which can be a motivation towards working harder than normal. Entrepreneurial creativity also aids employees’ sense of respect since they get to test their boundaries and come up with something innovative. Taking a creative approach inspires more feedback from peers and administrators. With feedback, you can figure out the zones you need to progress on and work more effectually.

4. Creativity Manages your Business from Unpredictable Events

An unexpected event can open opportunities or be unsettling. Change is expected and handling this can be interesting. Effective management of unpredictable events strengthens stakeholder and customer assurance whilst taking momentum to the teams involved.

For example, the COVID-19 pandemic business was affected by an unpredictable event. But creative businesses overcome these challenges by creating novel techniques, and novel solutions. The way business digitalisation takes a boost from the COVID-19 pandemic is unbelievable.

5. Creativity helps Explores New Opportunities and Overcoming Obstacles

Creativity is not an easy process because it involves a vast volume of effort, time, commitment and teamwork to find ideas that are not exceptional and novel but practical and feasible at the same time. Creative problem-solving moves the company’s focus from problem explanation to result in implementation with the help of innovative tactics. 

Using creative thinking in resolving problems helps you to overcome obstacles by using them as a springboard to find new opportunities and solutions. Stand-in as a catalyst of innovation, creativity helps in reinventing and refreshing your business concepts through the lenses of a progress mindset, keeping you ahead of your competitors. 

Entrepreneurship Education – Click here

6. Creativity Boosts Personal Growth of Employee

A creative outlook in completing certain responsibilities at work allows employees to improve problem-solving and forecast opportunities where others might only see obstructions. Creative entrepreneurs are normally more invested in the outcome of their projects which in turn lifts productivity. 

entrepreneurial creativity makes team members feel respected and helps with their business as well as personal growth. The company gets to reach unfamiliar territories and that inspires every team member to do their best, pushing themselves beyond the limits in a satisfying manner.  

7. Creativity Helps in Important Decision Making

Creativity encourages clearness and rational reasoning, reinforces critical intelligence and sets up a good visual of the complete big picture. Mentally studying the problems and processes, coupled with knowledge, allows you to imagine numerous solutions to a single problem. 

Creativity is possible to flourish in an organisation that regularly stays open to novel ideas and inspires contribution. Workforces will feel more empowered and motivated to put their creativity into the act. Through openness, brainstorming, feedback sessions and testing, firms will be able to determine the best selection according to strategy and accessible resources. 

8. Creativity Builds Better Team 

In most administrative settings, Managers are expected to think creatively and come up with innovative answers. However, developing and harnessing the creative skills of an entire team is more likely to produce a wealthier return of creative ideas and innovative solutions. 

Creativity will encourage people to work together and the thought process allows teamwork.  A cooperative environment inspires individuals to put forward their ideas without judgement. Effective teamwork is the outcome of purifying these individual ideas and knowledge into a collective positive outcome.

Read More About Entrepreneurship – Click here

Conclusion

In this article, we first discussed the definitions of creativity by using four different views of fields. These are general definitions for creativity, organisational definitions for creativity, individual-level definitions for creativity and entrepreneurship definitions for creativity.

After that, we discuss the Importance of Creativity in Entrepreneurship. Under that, we discuss 8 different importance of creativity. So, what are your views about the Importance of Creativity in Entrepreneurship? Write down them in our comment section.

People Also Ask

Why is creativity important to entrepreneurs?

Entrepreneurs, see yourself as bold explorers venturing into unknown territories. Your reliable compass in this enormous corporate ocean is innovation. This magical instrument aids in the discovery of fresh islands (genuine business concepts). The construction of clever ships (ingenious fixes), and the navigating of unforeseen storms (business obstacles). You would be adrift in a sea of monotony if you lacked originality. It’s what keeps your business dreams afloat.

Why is creativity important in a business?

In today’s fast-paced world, businesses must adjust and be creative to stand out and keep buyers. Creativity fuels constant change, tackling problems in fresh ways and attracting attention. It’s like a vibrant mural, grabbing attention and making customers want to stay. It’s the secret sauce that keeps businesses in business.

Where is creativity important?

Seize your opportunity, for creativity has no boundaries. It grows everywhere. Creativity is the secret element that transforms the ordinary into the extraordinary, whether it be in a noisy construction site where buildings defy convention, a quiet corner office where game-changing ideas take off, or a chaotic kitchen where culinary wonders are formed. It’s the deciding element in all facets of life.

What is more important? Creativity or…?

Whoa, slow down! Creativity isn’t a lone ranger. It’s the star of the show, but it needs its supporting cast – hard work, dedication, and a sprinkle of knowledge. Picture baking a cake – you need creativity for the recipe, but also the right ingredients and careful mixing to make it delectable. So, don’t play favourites. Blend creativity with hard work and knowledge for a winning recipe. It’s the entrepreneur’s secret sauce for a masterpiece!

---