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Types of Creativity in Entrepreneurship (Fully Explained)

Types of Creativity in Entrepreneurship (Fully Explained) – Creativity is an ability person has to become as unique, seeing something from a different angle and making novel output. If you are an artist you know how important creativity is. Also if you are an entrepreneur or willing to become entrepreneur creativity is an important skill that you need to have.

In this article, you can gain knowledge about types of creativity in entrepreneurship with examples.

4 Types of Creativity in Entrepreneurship

4 types of creativity in entrepreneurship – Arne Dietrich described four types of creativity. Those four types are,

  1. Deliberate and Cognitive Creativity
  2. Deliberate and Emotional Creativity
  3. Spontaneous and Cognitive Creativity
  4. Spontaneous and Emotional Creativity

These four types of creativity are described based on corresponding brain activities. Let’s go through those types of creativity in entrepreneurship one by one.

Deliberate and Cognitive Creativity

Deliberate and cognitive creativity – The type of creativity that results from consistent practice in a discipline is deliberate and cognitive. The prefrontal cortex, or PFC, is the part of the brain responsible for cognitive creativity. The PFC enables you to connect information that is stored in different sections of your brain, as well as to pay concentrated attention.

Deliberate and cognitive traits are characteristics of purposeful people. They utilize their talents and abilities and extensive knowledge of a certain area to plan a course of action for achieving a goal. This kind of creativity develops when people put a lot of effort into one particular field.

These types of creative individuals are typically skilled in research, problem-solving, exploration, and experimentation. The prefrontal cortex, which is in the front of the brain, is where this kind of creativity is found. These creative folks invest a lot of time every day testing to come up with fresh solutions.

One well-known example of this kind of creative person is Thomas Alva Edison. He experimented with experiments before inventing electricity, the light bulb, and telephones. Deliberate and cognitive creativity, then, needs a lot of effort, commitment, and expertise in a certain field.

Principles Of Creativity – Click here

Deliberate and Emotional Creativity

Deliberate and emotional creativity – People that fit the description of being intentional and emotional allow their emotions to have an impact on their work. These creative types tend to have extremely sensitive and emotional personalities. These people like relatively private, quiet time for reflection, and they frequently keep diaries. They make equally reasonable and sensible decisions, nevertheless.

This is the capacity to experience a moment of self-awareness and recognize the string of poor choices you may have made that led to the crisis or circumstance you may be experiencing at the time.

Their originality is usually the result of conscious emotional thought combined with reasoned action. The human brain’s amygdala and cingulate cortex are where this kind of creativity is located. Human emotions are controlled by the amygdala, but learning and information processing is supported by the cingulate cortex. People experience this kind of creativity at various times. When someone suddenly has an original idea or thinks of a solution to a problem, these moments are frequently referred to as “a-ha!” moments.

For instance, there are times when you feel down and emotional, which keeps you from working. When this happens, you should take five minutes to list the things that are saddening you, set them aside, and concentrate on the task at hand. You will be able to do your assignment quickly and with improvised outcomes thanks to it. To allow for intentional and emotional creativity, one needs to find “silent time.”

Consequently, persons who are practicing deliberate, emotional creativity experience unexpected moments involving feelings and emotions rather than concentrating on a certain field of knowledge or skill.

Importance of Creativity in Entrepreneurship – Click here

Spontaneous and Cognitive Creativity

Spontaneous and cognitive creativity – It is a period when you run into difficulty and spend a lot of time trying to identify the appropriate solutions, but none are apparent. For instance, if you need a set timetable for a month to complete the work on time but have no idea how to go about it when you have some downtime, you suddenly have an idea and it comes to you with the ideal answer, and everything is completed.

As an example, the famous scientist Sir Isaac Newton experienced the same phenomenon when he had the idea for the law of gravity while relaxing under a tree. Someone can be creative even if they lack the motivation to make sensible decisions while having the necessary knowledge. That moment is an “Aha!” moment. When you are in bed or the shower, for example, this happens at a time of day that is quite convenient for you. The conscious mind ceases to function during spontaneous and cognitive creativity, while the unconscious mind begins to seek work opportunities.

Most of the time, when they need to think creatively, people of this sort cease thinking consciously. The unconscious mind is allowed to link knowledge in novel ways that solve issues by engaging in disparate, unrelated tasks. Therefore, one should take a break from the issue and find a quiet place to let the conscious mind take control to allow this form of creativity to occur.

10 Roles of Creativity – Click here

Spontaneous and Emotional Creativity

Spontaneous and emotional creativity – The “amygdala” region of the human brain is where spontaneous and emotional creativity occurs. All emotional types of thinking in the human brain are controlled by the amygdala. When the conscious and prefrontal brains are at rest, inspiration and creativity occur. The majority of outstanding artists, including musicians, painters, writers, etc., exhibit this kind of inventiveness. “Epiphanies” and this kind of creativity are connected concepts.

A sudden realization of something is called an epiphany. Scientific, theological, and philosophical advancements all result from spontaneous and emotional innovation. This enables the enlightened individual to approach a situation or problem from a unique and insightful perspective.

Those are the exceptional times when important discoveries are made. Although “spontaneous and emotive” creativity can occur without the requirement for precise knowledge, it does require a skill, such as writing, music, or the arts. Working on it won’t result in this kind of inventiveness.

4ps of Innovations – Click here

Summary of 4 Types of Creativity in Entrepreneurship

Dietrich developed what he called the Knowledge Domain, which consists of a quadrant of creative kinds with a variety of traits, and which has four separate processing modes (emotional, cognitive, purposeful, and spontaneous). Dietrich and other researchers on the subject produced the following image to illustrate the four areas:

Creativity Types | Types of Creativity | Deliberate and Cognitive Creativity | Deliberate and Emotional Creativity | Spontaneous and Cognitive Creativity | Spontaneous and Emotional Creativity
Types of Creativity – Dietrich
  • Deliberate and Cognitive creativity – Thomas Edison consistently try to develop innovations like the light bulb.  
  • Deliberate and Emotional Creativity – The term “aha!” or “eureka” moment refers to the typical human experience of instantly grasping a challenging situation or idea. An example of this is the ancient Greek polymath Archimedes finds the principle of buoyancy.
  • Spontaneous and Cognitive Creativity – Sir Isaac Newton was unwinding under a tree and formed the concept of the law of gravity is an example of spontaneous and cognitive creativity.
  • Spontaneous and Emotional Creativity – This type of creativity must be needed for artists such as scriptwriters, lyrics writers, or musicians.

Four Types of Creative Thinking Processes

Convergent and divergent thinking are two of the four types that are frequently the center of attention. This entails coming up with something original and giving it life through your imagination. Though less evident, the other two types of creativity—synthetic and associative thinking—are just as crucial for stimulating creative development.

  1. Convergence thinking – The kind of rational, analytical thinking that most people associate with intelligence is convergence thinking. It entails segmenting an issue into its constituent elements and then methodically resolving each one.
  2. Divergent thinking – Divergent thinking involves thinking outside the box and is more abstract and free. Divergent thinking entails generating outlandish and unexpected thoughts as well as drawing links between various ideas.
  3. Associative thinking – Making connections between items that appear to be unrelated is known as associative thinking.
  4. Synthetic thinking – Finally, synthetic thinking entails putting two and two together to create something new by integrating several concepts or items.

Let’s go over the four types of creative thinking processes one by one.

Convergent Thinking

Convergent thinking – Finding a single solution to a problem after considering all feasible options is known as convergence thinking. Convergent thinking can be thought of as divergent thinking’s opposite. Convergent thinking focuses on a single solution, as opposed to divergent thinking, which frequently considers a variety of alternatives to a given problem.

Any form of scientific or mathematical study where there is only one correct solution to each asked question necessitates this kind of creative thinking, which demands logical reasoning. People that can think convergently can swiftly evaluate massive volumes of data to detect patterns or trends that can help them find answers more quickly than if they investigated every solution first!

Convergent thinking encourages you to focus all of your inventive potentials on one solution rather than a variety of competing concepts. In our daily lives, convergent innovation is more prevalent. While coming up with novel ways to do things may require divergent creativity, putting the idea into action is more likely to require convergent innovation. Convergence chooses the optimal solution from a constrained set of options while concentrating on a single concept.

Convergent thinking might be seen, for instance,

  • In asking for directions when you’re lost.
  • Searching the dictionary for a word’s definition.
  • Use a formula or method to solve mathematical difficulties.

Technopreneurship – Click here

Divergent Creativity

Divergent creativity refers to the process of coming up with several solutions to a given issue. The type of creativity that most people envision when they hear the word “creative” is divergent thinking. Divergent creativity refers to the ability to generate multiple solutions to a given issue. In brainstorming sessions and other types of idea generation, this kind of creativity takes place.

It enables people to link various thoughts, which aids in coming up with original solutions. It is believed that this kind of innovative thinking benefits from the distinctive ways that individuals perceive the world and interpret their experiences. Even though the solutions aren’t always realistic or workable, it’s nevertheless crucial for solving issues.

Contrary to what most people believe “critical thinking” to be, divergent thinking is the exact opposite of convergent thought. But it’s equally significant. Divergent thinkers concentrate on generating options; they feel at ease in scenarios involving coming up with original answers to ambiguous issues. These folks excel at problem-solving outside the box and inventing all potential answers (and won’t settle on one until they’ve thoroughly considered all possibilities).

Asking yourself “What if?” or considering how other individuals might approach the same topic differently than you can help you think unconventionally. Permit yourself to be imaginative!

Youth Entrepreneurship – Click here

Associative Creativity

Associative creativity – You connect concepts that ordinarily wouldn’t be related through associative creativity. Most of us are naturally creative in this way, and we use it most frequently in daily life. Look for patterns in what you observe around you to stimulate your imagination and associative thinking. Even if the links aren’t immediately apparent, compare them to other things you are familiar with and attempt to understand how they are connected on a deeper level.

Allow your imagination to explore every application for a thing or idea while following your senses and existing knowledge. Some techniques for enhancing associative creativity include the following:

  • It’s simpler for you to see similarities between objects and relate those similarities to other things when you pay close attention to them.
  • Make connections that aren’t immediately apparent by using your imagination. We are more likely to connect two seemingly unrelated things the more associations we can draw.

Synthetic Creativity

Synthetic creativity is the process of coming up with new ideas based on preexisting ones. Synthetic creativity is ideal when unexpected results occur from the combination of many elements.

There are numerous instances where fusing two or more dissimilar ideas has resulted in noteworthy accomplishments on the planet. The Wright Brothers were the first to fly when they linked an airplane with a bicycle to allow them to control it.

Businesses, for example, can benefit from artificial inventiveness. Apple created the iPhone, one of its most popular devices, by fusing music players and phone technologies.

Components of a Creativity in Entrepreneurship

There are always two components to a creative effort.

  1. Uniqueness
  2. Utility

You can produce something that has never been seen or done before. Alternatively, you may improve upon what others have done.

Consider how many pieces of music and art have been influenced by a composer or artist’s heroes, or how many cutting-edge inventions have their roots in more ancient ones.


Creativity is a must ability or skill for entrepreneurs. Through this article, we discussed 4 types of creativity in entrepreneurship. Those four types are 1. Deliberate and cognitive creativity, 2. Deliberate and emotional creativity, 3. Spontaneous and cognitive creativity, 4. Spontaneous and emotional creativity.

After that, we discussed four types of creative thinking processes. It included 1. Convergence thinking, 2. Divergent thinking, 3. Associative thinking, 4. Synthetic thinking.

Finally, we need to say creativity is an ability that you need to be developed or sometimes your environment creates for you. Write down your view on types of creativity in entrepreneurship in below comment section.

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